Live the City's Heights
Project Ownership: end-to-end creative lead
Brief: communicate and market the sky rise
apartments being built, to help increase
interest and purchase
Creative Direction: using the logo provided,
I took the triangles and created a ‘flight’, ‘freedom’
reference to the unique selling point ‘the city’s
tallest building’. Creating an elegant pattern to
evoke a premium feel, that also morphs into
flying birds.
Scope: creative strategy, research, audience insight,
campaign concept, creative direction,
copywriting, visual identity, graphic design.
Site Sustainability
Project Ownership: end-to-end creative lead
Brief: document a construction project’s
sustainability achievements, using both clients
colour schemes
Direction: create unique icons that ensure a
visual emphasis and impact instead of text
heavy stats. Balance both clients’ colours
Scope: creative strategy, research, audience
insight, campaign concept, creative direction,
copywriting editing, visual identity, graphic design
Transport for London Vision 0 Campaign
Project Ownership: end-to-end creative lead
Brief: create a hoarding for the art’otel
construction site that promoted the development
while integrating Transport for London’s Vision
Zero campaign. Meeting the requirements of
multiple stakeholders to communicate three
separate identities without distracting road
users or compromising accessibility.
To include reference to look out for cyclists,
drivers and pedestrians.
Direction: referencing the artistic identity
of art’otel while remaining accessible and
appropriate for a live urban environment
with high pedestrian and traffic movement.
Scope: creative strategy, research, audience insight.
Campaign concept, creative direction,
copywriting editing, visual identity, graphic design,
print production, delivery, installation direction
