Demystification: connecting science and the patient.
Branding a HR event that offers national NHS healthcare professionals an insight into a career in a Pharmaceutical company.
INSIGHT
To brand an event that invited NHS medics to come and consider a career in Pharma. The brief requested that the branding evoked the connection with the patient that is still at the core when working for a Pharmaceutical company.
The icons in square boxes reference the clinical career at Roche and the icons in a free flowing pattern reference the connection with the patient – offering comfort and hope. I selected a quote in the company bank that supported the branding message and design “the patient is at the heart of everything we do”.
The icons:
- three scientific hexagons turn into a heart (human/patient icon).
- a magnify glass is duplicated to make up a scientific molecule shape.
Her creative flair, commitment, attention to detail, ability to join the dots and think outside of the box was completely outstanding. Hannah is very passionate about delivering excellence, she’s definitely a master of her profession. Talent Aquisition Specialist Roche.
