Designing for Innovation: empowering collaboration in oncology.
Brand application for a national event that brings together specialists working in cancer services to share best practice.
INSIGHT
I have applied the branding for this event in a way that reflects its empowering message. I wanted the booklet to emphasise the voice given to attendees.
To give the booklet an engaging and energetic tone, I enlarged the curves of the brand to create an area for timings of each session to sit.