Raising awareness: advertising for the first time
The first ever set of advertising posters to be situated at rail stations, on road sides and on buses to raise awareness of Roche and a call to action directing audience to the careers page.
INSIGHT
The brief was to assist in managing the concept, design, copy and print management – selecting images and generating copy ideas. This brief was set in a gap between existing branding a new branding strategy set by Basel Head Office, this meant that the brief was open and granted some freedom to set a temporary brand design.
