Logo to Brand Ecosystem
Project Ownership: Brand and
Creative Leadership
Brief: establish and build the visual identity
of a rapidly expanding construction group
comprising 15+ companies. Create a cohesive
brand, communication systems and creative
foundations to support growth.
Direction: develop a connected visual ecosystem
that unified multiple specialist businesses under
a cohesive identity. Create scalable creative
systems, graphic assets and communication
principles that brought consistency across brands,
communications and marketing, while
remaining flexible enough to grow alongside
the business.
Scope: end-to-end creative ownership of
brand identity, concept development, visual
storytelling, audience insight, copywriting
and copy direction, communication
systems, brand asset libraries, work-winning
collateral, website design, brochures,
campaigns, large format environmental graphics,
site branding, internal communications,
event branding, photography direction,
print production and final delivery.
