A Regeneration Opportunity
Project Ownership: end-to-end creative lead
Brief: create a distinctive identity and investment
presentation for Cumberland Works – a proposed
regeneration joint venture in Luton.
Direction: develop a place-led brand identity
inspired by Luton’s hat-weaving heritage,
creating a visual language that gave the
development its own recognisable identity
and an engaging investment proposition.
Scope: creative strategy, research, place branding,
brand identity, logo design, concept development,
research, photography direction, art direction,
copywriting and copy direction, investment
presentation, visual storytelling, brochure design,
print production, stakeholder collaboration.
