Every Empty Plate has a Story
Project Ownership: end-to-end creative lead
Brief: increase food bank donations
Creative Direction: to invite thought before
judgement and inspire donations at a time
of austerity. Human-centred with Dickensian
references of austerity and festive hope.
Scope: creative strategy, research, audience
insight, campaign concept, creative direction,
copywriting, visual identity, graphic design,
artwork for print and digital, print production.
