Designing for a wide demographic: a resource for all.
A 32 page report launched at The World Federation of Haemophilia Glasgow 2018.
INSIGHT
My brief was to design a report that was appropriate for a wide demographic of readers; young haemophilia patients, parents, healthcare professionals and charities. The report was handed out at a national event and can be downloaded from The Haemophilia Society and Little Bleeders websites. I combined clinical conventions with commercial bold abstract graphics inspired by Bahaus, constructivism through to modern sports branding in order to create a style appealing to all the readers.
